Good Will Kelli Rose
Piper Laine Ludwick
WRITE 330: Front of Book Article
Good Will Kelli Rose
This upcoming designer partners with a well known charity brand to help decrease fast fashion pollution.
By: Piper Laine Ludwick
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The Goodwill Bins is the purgatory of unwanted clothing before they go off to die,
rotting in a polluted landfill. That is until Kelli Rose came along. Rose is only 20 years old and has already created her own sustainable fashion company, KelliRose.shop. She partnered with Goodwill and takes the old, discarded and unwanted garments from the Bins and repurposes them. Creating new items and pieces without polluting Mother Nature, Rose is helping the Earth with one garment at a time.
Partnering with Goodwill was much easier than she expected. A simple call and from there the representatives immediately sprung into action. It was a bit strenuous trying to find a Goodwill location close to her home in New Jersey that had the supply, but they fortunately found a location and was given a mountain of unwanted clothing, ready to be loved. Rose does it all whether sewing a baggy T-shirt into a fitted shirt, using an old blanket to create a jacket or taking Turkey Trot shirts to create a beautiful quilt, Rose is able to take the discarded and create purpose for them again.
Volunteering is in Rose’s blood. Both her parents give their free time to work with
different charities and communities in need. At the age of 7, Rose started working, by herself, with the Ashley Lauren Foundation to help combat childhood cancer. But her parents were always there ready to help her succeed in whichever path she took. From Kelli Rose, the aspiring actress going to NYC every weekend doing off broadway theater since she was a child to now the third year Fashion Design major that has already created her own business.
Rose in her freshman year went to a Performing Arts Academy for Acting. She left after
that year. Why did she leave? “I literally sat in a room with 20 people, and we had to cry. In
school. You literally had to sit there and fake cry for 30 minutes. And I was like, this is not going to be the rest of my life,” Rose says.
“I am such a planner. Like a bad obsessive.” Rose says when discussing the long-term
plans of Kelli Rose. Immediately out of college, she already plans on starting her own store front in her home town in New Jersey (already has her dream location,) making her own fabric
company, expanding her online presence and website, and is already creating her own
foundation, Kelli Rose Petals, that would help other charities as a sponsor.
Partnering with Goodwill has been a dream for Rose. And to give advice to those who
read this piece is a loaded question. But leave it to Kelli Rose to end everything perfectly, “Don’t belittle yourself. Like if you have an idea, go with it. Roll with it. If you feel deep down that it is good and good for you, roll with it. I like that. Something will grow from it.” Like a rose.

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